Website's Gotta Represent
Among many other possible purposes, your website should first represent your organization. Everything you and your employees do represents your company. From the way they answer the phone to the way they interact at a trade show, employees are representing the company. Many companies train and re-train their employees to do their work more professionally.
Companies hire a vendor to create your work environment (office cubicles and offices), marketing materials (business cards, brochures and presentations), menus and so forth. Why do so many of these same organizations let someone with no training or experience create their website that represents their organization? Or have a good website created, but then do nothing with it for years?
A website is an extension of your organization like the brochure that everyone labors over for months before a big trade show. Hopefully you treat the website with the same attention to detail. The website should end up with perfect content too, but with more interactive elements to get your potential customers to act (much more actually, but that is not what this blog entry is about).
So moving on - when your website is not updated it tells the potential customer you are unorganized and don't care if your customers have up-to-date information. Now the potential customer, if they are still actually interested, needs to call to make sure they have the most recent information. Or you may have lost them altogether.
Remember, having a good website can make everything else cheaper. Your radio, newspaper, yellow pages and television spots can be shorter, which saves you money.
Your website is one of your marquee marketing and sales solutions. If a good website is working for you 24 hours a day, a sub par website is working against you 24 hours a day. A good one can even add to your bottom line.
Companies hire a vendor to create your work environment (office cubicles and offices), marketing materials (business cards, brochures and presentations), menus and so forth. Why do so many of these same organizations let someone with no training or experience create their website that represents their organization? Or have a good website created, but then do nothing with it for years?
A website is an extension of your organization like the brochure that everyone labors over for months before a big trade show. Hopefully you treat the website with the same attention to detail. The website should end up with perfect content too, but with more interactive elements to get your potential customers to act (much more actually, but that is not what this blog entry is about).
So moving on - when your website is not updated it tells the potential customer you are unorganized and don't care if your customers have up-to-date information. Now the potential customer, if they are still actually interested, needs to call to make sure they have the most recent information. Or you may have lost them altogether.
Remember, having a good website can make everything else cheaper. Your radio, newspaper, yellow pages and television spots can be shorter, which saves you money.
Your website is one of your marquee marketing and sales solutions. If a good website is working for you 24 hours a day, a sub par website is working against you 24 hours a day. A good one can even add to your bottom line.
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